Today is the day that international clothing designer Julien MacDonald officially launched his children’s clothing brand called “Smile” in collaboration with Mothercare.
I personally love the name that he has chosen for his children’s collection.
Clothing for children should make little one’s “smile” and feel happy, and I definitely feel that he has taken all this into account.
Expect lots of fun print’s and a colourful collection to take you straight into this coming Summer season.
Comprising of 31 pieces from newborn to two years for both boy’s and girl’s, this collection offers a clothing line completely dedicated to children in mind. Little ones will adore the cute animal print’s and logo’s available from their ready to wear casual section.
Then from the limited edition occasion wear, expect complete stylish pieces but without the designer price tag so definitely appealing to many.
I also love the happy and positive logo’s on the clothing such as “Smile” of course but also”You are Awesome” and “You are Lovely”. Very much sweet and happy vibes are found throughout this super cute collection.
“I have such a passion for the design of children’s clothes so to collaborate with Mothercare is very exciting. My fabulous designs combine both luxurious fabrics with delicate detailing as well as some gorgeous characters. The collection features classic new-born pieces, sprinkled with unique touches and playful attention to detail. I hope you like the collection as much as I do, it certainly makes me smile”.
I am already looking forward to the next collection and hoping the clothing will be available in bigger sizes too.
Check out the full collection over at
Head on over to my Instagam to see more beautiful pieces for little ones from the most gorgeous children’s boutique’s worldwide.
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